Privacy Policy | Self Guided Walk

1. Who We Are

Self Guided Walk (selfguidedwalk.com) is a travel content site publishing self-guided walking tour guides. References to "we", "us", or "our" in this policy refer to the operators of selfguidedwalk.com.

2. Information We Collect

2.1 Information you provide

Newsletter email address — if you subscribe to our newsletter, we collect your email address. You can unsubscribe at any time via the link in any email we send.

2.2 Information collected automatically

Analytics data — we use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects information such as pages visited, time on site, country of origin, and device type. This data is aggregated and does not personally identify you. See Google's Privacy Policy for details.
Cookies — GA4 uses cookies to distinguish returning visitors. No other tracking cookies are set by selfguidedwalk.com directly.
Server logs — our hosting provider (Vercel) automatically records standard web server logs including IP addresses, browser type, and pages requested. These are retained for a limited period for security and performance purposes.

3. How We Use Your Information

To send you our newsletter (email address only, with your consent)
To understand which content is most useful to our readers (analytics)
To improve site performance and diagnose technical issues (server logs)
We do not sell, rent, or share your personal information with third parties for marketing purposes

4. Third-Party Services

We use the following third-party services that may process data on your behalf:

Google Analytics 4 — website analytics. Data is processed by Google LLC under their privacy policy.
Buttondown — email newsletter delivery. Your email address is stored on Buttondown's servers when you subscribe.
Vercel — website hosting and content delivery.
Sanity — content management system used to store and deliver our articles.
Affiliate partners — we participate in affiliate programmes (including GetYourGuide, Viator, and FareHarbor). When you click an affiliate link and make a booking, the affiliate partner may set cookies on your device. See our Affiliate Disclosure for details.

5. Your Rights

Depending on your location, you may have rights regarding your personal data including the right to access, correct, or delete information we hold about you. To exercise these rights or ask any privacy question, contact us via the email on our About page.

To unsubscribe from our newsletter, click the unsubscribe link at the bottom of any email, or contact us directly.

6. Data Retention

Newsletter email addresses are retained until you unsubscribe. Analytics data is retained according to our GA4 settings (default: 14 months). Server logs are retained by Vercel for their standard retention period.

7. External Links

Our articles contain links to external websites (tour operators, booking platforms, maps). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before submitting any personal information.

8. Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.